With a market share of around 40% in its two main markets, Chongqing and Guiyang, Qinyuan Bakery is the leading retail bakery chain in Southwest China. Qinyuan offers bread, pastries, cakes, cookies, beverages, moon cakes and rice dumplings in over 220 retail stores. The company also has four bakery plants and employs approximately 2,200 people.

Qinyuan’s store network covers Chongqing, Guizhou, Chengdu and Shanghai. Qinyuan targets the mainstream mid-end consumers with a modern, healthy and family-oriented approach.